Kesa Cake Studio Branding

Kesa Cake Studio is cake bakery based out of Kenya, which the owner desired a rebranding. Kesa specializes in using natural ingredients, as well as natural embellishments of greenery on her cakes. I decided to go with an elegant approach to her logo design, incorporating the imagery of a frosting bag writing out the letters “Kesa” and a earthy/muted shade of purple. I also created several customized packaging and merchandise for her clients, featuring the brand patterns.