La Vie Francais Hotel Branding

During this team building excercise, I was the lead designer for the project. We were tasked with creating a hotel from scratch that is located in Nice, France. My team came up with the luxury hotel, La Vie Francais, an elegant, high class, boutique hotel that specialized in unique experiences for the guests. La Vie Francais included 3 subrands, a tea room, yacht service, and mixology cocktail bar. Based on the theme of “Alice In Wonderland”, each concept, logo, brand pattern, and color pallet reflects on the adventurous experiences that La Vie Francais has to offer.